The Crafty Cask

Simplifying segmented audiences in a website redesign

Website design and development, illustrations, SEO, analytics


Comprehensive in scope and intrinsically challenging, designing and developing The Crafty Cask website was an exciting project. We created a new visual design system and developed separate websites that cater to the specific needs of two audiences:

  • Consumers of craft alcohol, for which The Crafty Cask is an excellent source of knowledge, entertainment, events, industry news and insights, and drink recommendations.
  • Makers of craft alcohol, for which The Crafty Cask is a hub of online marketing classes and services, free educational articles, and additional resources.


  • Though rooted in tradition, the craft alcohol industry is full of fun personalities and creative innovation, so we established a new visual identity including fonts, colors, and gradients to add energy and personality
  • Created custom hand-rendered illustrations to add an artisanal touch to the content
  • Moved the marketing site its own subdomain for a more natural experience for users, targeted lead generation, improved search engine optimization, and cleaner analytics.
  • Increased conversions by guiding users to newsletter sign-ups, private event bookings, course enrollment, and more.
  • Increased organic traffic by optimizing targeted keywords, content hierarchy, and on-page SEO best practices
  • Implemented Google Analytics and Tag Manager to track and analyze user behavior between the two sites

Visual Design

Website design & development

Consumers website

Makers marketing website

Let’s craft your vision and boost your brand


years of experience


of clients are referrals

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Jonny is an amazing design partner that gets it done with high-impact results!

Varshaa - Product Marketing Leader, SkyKick

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USMC Veteran Owned

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Based in Seattle, WA

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