Prospyr

Boosting Retail revenue during the pandemic

Logo Design, Brand Identity, Website Design and Development, Digital and Printed Marketing Collateral

Overview

Partnering with a brand strategy agency, we completely rebranded a Florida-based buy-sell jewelry retail chain in response to a new market. At a time when the pandemic was in full swing, we responded with a successful mail-in solution that required building trust with their new nationwide audience.

Highlights

Created a logo and brand identity to evolve the brand for their new local audience, as well as their national audience for mail-in services during the pandemic
Established brand guidelines and assets for consistency across marketing touchpoints
Designed a website to increase organic traffic and provide helpful points of interaction for users, resulting in over 24K unique website visits in the first five months
Planned and integrated an intuitive virtual scheduling system to address the challenges of the pandemic, securing more than $65K in three months
Designed lead generation pages and downloads, contributing to 125% growth in their email list